Celebrating The Figure of Walter Landor, A Branding Pioneer


THE BRIEF

Set By: Landor 


INSIGHT

The Brief - "We want to celebrate the figure of Walter Landor and reinterpret him as a homage to his influence in today’s branding and design industry. Interrogating the figure of Walter Landor, find a story worth telling inspired by his friends, his city, his personality or his philosophy. Then find the way to tell it in the most compelling way. That story should be the platform to inspire a contemporary universe filled with experiences, objects, and behaviours, ... all coherent with your starting point."

“Our story - Landor helps build some of the world’s most agile brands—brands that thrive on change. As new audiences and technologies accelerate market demands, disruption has become the norm. Agile brands see these challenges as opportunities, sharpening their strategies and transcending their categories. Founded by Walter Landor in 1941, Landor has grown into a global leader in brand consulting and design. We partner with clients in myriad industries to build brands that engage audiences across channels and platforms—agile brands that stand for something without ever standing still. Landor is a member of WPP, the world’s largest marketing and communications firm." 

"What we do - We design for the future—in ways that make sense right now. We’re strategic experts and creative explorers committed to solving complex challenges. With smart tools and global resources, we examine the implications of every brand choice; create new experiences, and open doors to opportunity. - Insights & Analytics, Strategy & Positioning, Brand Architecture, Naming & Verbal Identity, Innovation, Identity & Design, Experiences & Environments, Brand Engagement, Interactive & Media Design, And Things Yet To Be Discovered.” Landor.


ENGINEERING A DIGITAL EXPERIENCE ECOSYSTEM, FOR A PIONEERING BRANDING PRACTITIONER:   

Landor’s influential work is recognised worldwide for its pioneering approach, continuing to define and lead the industry. It’s founder, Water Landor epitomised the powerful potential of design to affect human emotion, accelerating unprecedented levels of innovation, helping evolve and define some of today's best-known brands, and a legacy, which is still lived by through Landor globally. Sustained seamlessly through its distinguished global community of creative and strategic management practitioners.

 “Walter’s Story, The Far Reaching Legacy”, exists to advance a digital experience ecosystem, for a pioneering and world-class branding practitioner, engineered to advance the inception and development of Walter’s core philosophy through design interactivity. “Walter’s Story” utilises the core ethos of Walter’s ideological manifesto and values, through the digital delivery of a parallax website experience system. The internet is a powerful fuel for curiosity on which people thrive with discovery, Walter’s Story’ exists to be a cohesive and iconic learning platform, where users are both educated and immersed through interactive digital learning, to discover the internal story of Landor, through Walter’s evolved philosophy, executed through a graphic timeline of digital based story-telling. The digital experience further exists to conceive as the core experience ecosystem where the Landor consultancy brand can continue to build its story upon, through digital interactivity, propelling both Walter’s and Landor’s story.

“Products are made in the factory, but brands are created in the mind.” Walter Landor. A Branding Pioneer.


STRATEGIC PROJECT DEVELOPMENT REPORT:

Is Available upon request.